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The explosion of GHIBLI is not only a short-lived hot event, but also reveals a profound change in the Meme coin market. Compared with the traditional Dogecoin model, which relies on the spontaneous promotion of the grassroots community, GHIBLI is more like a top-down precision marketing.
The explosion of GHIBLI is not accidental, but a successful cultural breakthrough. The Ghibli IP itself has global influence, and the GHIBLI token uses this IP to attract a large number of non-crypto users, making the traffic in the crypto market show an unprecedented expansion. Data shows that Musk's tweet about GHIBLI has received 55.9 million hits, of which 70% came from non-crypto community users. This phenomenon shows that Meme coins are no longer dependent on traditional crypto communities, but have achieved a wider market coverage through IP, social media dissemination and emotional hype. This model provides unprecedented growth momentum for Meme coins and makes them more speculative.
Traditional crypto projects usually require months of development, review, and community building, but the new generation of Meme coins completely abandons this process and achieves listing in seconds. The efficient transaction speed and low handling fees of the Solana chain provide the technical basis for the explosion of Meme coins. Taking the Pump.fun platform on the Solana chain as an example, it compresses the coin issuance process to 5 minutes, making the generation and trading of Meme coins extremely efficient. The essence of this model is that the market can quickly capture hot spots and complete the complete closed loop from emotional guidance to token trading by automating token issuance through smart contracts. This highly financialized process makes Meme coins no longer just a part of community culture, but more like a short-term financial tool specifically used for rapid gaming of market funds.
As Meme coin transactions become more mature, market manipulation techniques are becoming more sophisticated, and investors are beginning to use social media data analysis to accurately control the release rhythm of tokens. For example, on-chain data shows that during the most active trading period of GHIBLI tokens, an address added 7.28 million GHIBLI liquidity in Meteora and quickly withdrew funds 24 hours later, causing the token price to plummet by 43% in an instant. This operation method shows that the Meme coin market is evolving into a data-driven financial game. The dealers use social media heat monitoring, on-chain data analysis and other means to formulate precise harvesting strategies, making it difficult for ordinary investors to capture the real market trends.
The Ghibli craze brought about by GHIBLI came quickly and went away even faster. At present, the latest price of GHIBLI is only $0.006964, which has fallen by more than 80% compared with the historical high set on March 28. GhibliCZ, which was launched at the same time, had a market value of over $14 million in just 24 hours, but fell back to $3.2 million just 48 hours later, with a price fluctuation of up to 318%. A similar situation also occurred with KawaiiCoin on the BNB chain. This token uses cute culture as a selling point. The trading volume on the first day of its launch once accounted for 9% of the total trading volume of the BNB chain, but due to the lack of actual application scenarios, the price was halved in just two days, and the market heat quickly subsided.