Post
What does it take to make a successful airdrop?
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I think there are three points. First, clarify the token distribution ratio in advance. Clearly communicate the token distribution plan before TGE. Second, try not to make temporary adjustments in the distribution. Third, if the distribution ratio really needs to be changed, avoid making unilateral decisions. Discussions should be held with major stakeholders, such as investors, communities, and exchanges, and sufficient communication should be ensured.
There are two areas that need attention. First, make sure the rules are transparent to avoid users having to guess too much, which often leads to expectations not matching reality. Second, consider using on-chain monitoring tools or human identity verification tools to reduce abuse.
Some projects will allocate a large number of tokens to influencers, who may choose to sell immediately, thereby diluting the value of the tokens and harming the interests of real users. So learn from the results of token distribution of projects of similar size or nature, and pay attention to the market's reaction to the distribution plan. Implementing vesting periods and token lockups for insiders and influencers can reduce the initial selling pressure after the TGE and better align their interests with the long-term goals of the project.
Airdrop collection is an important first touchpoint for many potential users. Make sure the process is smooth and convenient to increase the likelihood of user retention.
Technology and products can be iterated quickly, but community building takes time and patience. The long-term success of a project depends on a solid and loyal community.
Increase transparency
Enhance community participation
Increase monitoring mechanisms
