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How can Web3 conduct offline activities safely, legally and compliantly?
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Project owners should classify activities based on their actual content and purpose, rather than just looking at labels. They should determine whether the activities involve sensitive content such as token promotion, financing, and business development for overseas platforms, and clarify the risk level of the activities to lay a good foundation for setting up compliance strategies in the future.
During the event, high-risk wording should be avoided, and promotional materials, guest PPTs, and on-site speeches should be pre-screened. Professional compliance personnel or lawyers should be arranged to review them in advance, and if necessary, a responsibility statement should be signed with the guest to prevent the speech content from causing joint legal liability.
Tickets cannot be charged in virtual currencies such as USDT, and token sponsorship from unlicensed exchanges or sensitive projects must be avoided; at the same time, the legality of the venue, filing requirements, and the number of people it can accommodate should be confirmed. Overseas venues do not mean no risk, and if they reach users in mainland China, they may still trigger regulatory red lines.
When activities involve recording, videotaping, user information collection, live broadcasting, etc., participants’ authorization should be obtained in advance or the purpose should be informed, and data compliance requirements should be followed. In particular, in terms of cross-border data transmission and privacy protection, compliance plans should be formulated in accordance with local laws to prevent disputes over portrait rights or privacy afterward.
After the event, organize and save key materials, such as speeches, promotional materials, contract documents, personnel lists, financial records, etc., and establish a speech tracing mechanism; if the content involves currency or causes misunderstandings, there should be a unified public opinion response dialogue and community clarification strategy to ensure that the event remains compliant in the "post-event stage".
