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How can Web3 casual games promote mass adoption?
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Mass adoption has always been the core goal of the Web3 industry, but substantial user growth has not yet emerged. Technological advances such as account abstraction and transaction speed-up have lowered some barriers to entry, but have failed to significantly increase the number of active users.
To achieve true Web3 adoption, the industry's focus must shift to users' continued value perception - beyond short-term financial gains, to establish a stable and engaged user base.
The recent meme coin craze represented by Chillguy and Chillguy and Trump briefly activated public interest, but the on-chain data platform Moonshot shows that most $Trump investors suffered losses and exited shortly after their initial purchases - either passively holding or leaving the ecosystem completely. This pattern of speculative entry and rapid exit contributes little to long-term growth and may even damage public perception.
Casual games provide a low-friction entry point to the ecosystem. Their short duration and simple mechanics allow users to explore Web3 with minimal risk. Meme coin transactions are similarly easy to use, but driven by speculation, with participants seeking quick profits and then exiting quickly. On the other hand, hardcore Web3 games have technical depth and rich content, but their complex entry process and long gameplay limit their mass appeal.
Casual games fill the middle ground, combining accessibility with sustained engagement, becoming a pragmatic path to large-scale adoption of Web3.
Mass adoption remains Web3’s ultimate goal.
User growth lags despite tech advancements.
Meme coin hype sparks interest, but fades fast.
Speculative waves hurt long-term engagement.
Sustained value perception is key to retention.
