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From community to product, how did Sign rise?
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Sign has successfully built a prosperous Orange Dynasty community through cultural symbols, orange and SignGlasses, a fair incentive mechanism based on Soulbound Tokens, and continuous interaction. This community of more than 50,000 members provides strong support for Sign.
Sign generated $15 million in revenue in 2024 through its token distribution platform TokenTable, which has processed more than $4 billion in token airdrops. The company has raised $28 million to date from investors including YZi Labs and Sequoia Capital, demonstrating its strong position in the market.
Communities play a vital role in brand growth. They provide members with a sense of identity and belonging, creating emotional bonds that strengthen loyalty. This connection helps brands grow organically and builds resilience in times of crisis.
The three key elements to building a sustainable Web3 community are to establish a sense of identity and belonging through cultural symbols, fair incentives to stimulate participation, and continuous activities and communication channels to keep members active. When these elements are organically combined and reinforce each other, a true community can be formed. Sign is a strong example of this approach. Its community Orange Dynasty has built a distinct identity through consistent use of colors and language.
Achievement-focused
Contrasts with typical Web3
Future-facing
Balanced optimism
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Sign Leads by Example
